Digital Signage Also Pops Up in European Bank Lobbies.

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    • Abstract:
      The article reports on the installation of a three-channel digital signage network at Caja Mediterraneo, a savings banks with several branches in Spain. The digital network aims to further localize the bank's marketing strategy. Examples of localized messaging include an event calendar with the bank's sponsorships of various activities and local estate listings. Francisco Galiano, deputy general manager of retail, comments on the significance of the dynamic messaging system.