Bank Campaign Builds on the Opening of a Shopping Center Across the Street.

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    • Abstract:
      The article focuses on a marketing campaign developed by Jewett City Savings Bank that leveraged the opening of a nearby shopping center in Connecticut. Sundin and Associates, marketing agency of the local savings bank, designed a series of 20-foot teardrop banners that were displayed on the bank's front yard to capture the attention of motorists heading for the shopping center.