QUALITATIVE INVESTIGATION OF HEALTH INFORMATION SEEKING BEHAVIOR UTILIZING SOCIAL MEDIA IN A COLLEGE POPULATION.

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    • Abstract:
      The main purpose of this exploratory qualitative study luas to understand undergraduate college student use of social media to seek out health information. A total of 10 intervieius luere conducted luith undergraduate males and females in 2014. Open coding luas employed and five themes luere chosen as representative: social connection, social pressure, representation of self, critical consumerism, and passive engagement. All participants reported receiving health information passively, ivhile the majority reported actively seeking health information on social media. Hoiuever, issues of misrepresentation and reliability of information ivere explored. Social media is a feasible health promotion tool to reach college-aged individuals. [ABSTRACT FROM AUTHOR]
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